If you are looking to grow your practice by providing more services to existing patients and bringing in new ones, you’re in luck. There are some very easy things you can do to promote your practice without spending a fortune. You can use a combination of modern and time-tested marketing techniques to make sure that your schedule stays full. Here are some ideas:
Create or Improve Your Digital Presence
Today’s patients turn immediately to the web for information about any type of service provider they consider. If you don’t have a website, or if yours looks like it might have been made in 1995, prospective customers will assume that you are out of touch. You don’t have to follow every trend, but make sure your site looks fresh and modern. If you have a blog (and we think you should) be sure to post new content often enough to signal engagement.
Make Sure Your Current Patients Know What You Offer
Your patients may see your practice as more limited than it is. If you are a general practitioner who loves to see children, for example, make sure your patients know that they don’t need to take their kids to a pediatrician. Your blog is a great place to talk about services you offer that your patients might not expect. In-office signage and literature can also help.
Embrace Social Media
Create great profiles on Facebook and Twitter and invite your patients to like your page and follow you. The formula is very simple. Post useful content that you create or that you find. If it is interesting and relevant enough, your followers will share it with their friends. You’ll be seen as a source of helpful knowledge. Building this trust makes it more likely that someone will reach out to your practice when they need an appointment.
Become a Local Expert
TV and print journalists are always looking for physicians to comment on relevant topics for news and feature stories. Reach out to the local press to introduce yourself and let them know what are your areas of expertise. If there is a breaking medical news story, like the Zika virus, for example, let the press know that you are available to talk about what it means to your community.
Ask for Referrals
Your patients might not know that you are looking to add new patients to the practice. Simply asking them to tell their friends may be all it takes to add some new names to the appointment book.
Offer the Most Convenient Service
Set yourself apart from the other providers in your area by offering to conduct certain types of visits via video. This convenient, cost effective service offers flexibility for you and your patients.
Eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family, according to a recent Nielsen Global Trust in Advertising Report. Ask your most loyal patients for a written or video testimonial that you can add to your website and social media channels.
Do you have to be a digital marketing/social media/PR expert? Of course not, but you can easily leverage some of the techniques used by smart marketers to reach and engage your potential patient pool.